Have you heard about the latest buzz about Google’s stand on NoFollow Tags?

Did your site suffered a drop in PageRank recently?

The sites that suffered a drop in PageRank maybe due to Google’s new take on use of NoFollow tags. Those who have used NoFollow tags for purposes of PageRank Sculpting will be affected the most.

When NoFollow Tags was first introduced in Jan 2005, it was originally meant for site owners to identify potentially untrusted external links, such as spammy blog comments. Once a NoFollow Tag was used, the search engine crawlers would not follow that link.

So, what is new?

Well, using NoFollow will continue to prevent PageRank from passing from the linking page through the nofollowed link. But to those PageRank Sculptors, its bad news as under the new system, NoFollow links “practically” eats up the link juice and “evaporates”…. 

Under the old system, the link juice from a NoFollow link can be ”saved up” and passed on to other DoFollow links. This was how PageRank Sculptors move the PageRanks around their websites. Which is why, I believe, many would be unhappy about this new change.  

Ultimately, good content still wins for the long run in order to achieve better PageRank.

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