Disclaimer

Before I start, I shall make it clear that this might not be 100% accurate. However, it is one of the ways that worked for me and I believe will aid in boosting your bookmarking efforts and see your site raise up the page ranks. If there is any part of it that you are unclear and would like to leave a comment, please do so. I would like to hear more about it.

Are You Bookmarking it Right?

“Social Bookmarking does not work for me….”

“Social Bookmarking’s Dying….”

Does this sound familiar?

I have been reading up a fair bit and testing out some stuff and would like to share what I thought would work great for internet marketers like you and me, using social bookmarking as one of your marketing tools.

Many of us have been trying to gain that fair bit when it comes to SERP (search engine results page). Appearing on page 1 for a particular keyword, or even a set of keywords. I have seen many frustrated people wondering why they are not seeing results. Just why it didn’t work?

So I thought I might as well make a post on this. Ask yourself the following questions if your bookmarking efforts ain’t paying off:

1. Am I bookmarking the right content?
2. Have I been too “Sales-Oriented”? (i.e. bookmarking my sales page)
3. Have I made enough efforts to keep my Bounce Rate as low as it can be for my money making site?

Content Is Still King

Ask yourself, if you are searching for “where can i buy good peanuts”, and you are brought to a bookmarking site, that links to your 1 paged sales page that seem to extend endlessly, would you close and move on to the next site? Honestly, for me, that’s what I would do. I believe there are people who feel disgusted if they see such a page. Naturally you would want to leave good impression to your visitors. So how do You go about doing that?

The answer is pretty straightforward.

Good quality content!

With good quality content, you can ensure that your bounce rate can be kept low. There are several techniques you can do to achieve that. While most people do well with plain text content, others are more inclined to Visually Appealing content, some are Audio freaks. Besides writing great content, you can also stick some:

• Videos
• Audio clips
• Pictures

on the page that you intend to promote.

Once you are done with the above, the next logical thing to do will be to bookmark this page. But wait! You don’t want to really bookmark this page. Instead, you should be posting a summarized writeup of this page and submit it to article/video/audio directories.

Article/Video/Audio Submission

• Create quality back links by making a page at Squidoo, Hubpages etc.
• Submit your quality articles to Article Directories like Ezine Articles.
• Likewise for Video and Audio, submit them to relevant sites as well.

This page that you setup in the directories is really the one that you want to bookmark. We call this indirect bookmarking.

Indirect Bookmarking Method

• Bookmark your pages in e.g. Squidoo, Hubpages, Wetpaint, Scribd, Youtube & Article Directories E.g. Ezine, instead of your website/ webpages.
• Indirect bookmarking seems less sales oriented & less irritating.

Google Analytics

On top of the above, if your web site is whitehat based, you could always install Google Analytics. Why? You might ask. Here’s the reason:

• You can’t deny the fact that there are people coming to your main site by entering the URL directly into their browser. This is what we call Direct Traffic.
• Make use of this pool of visitors to aid in your page rank by installing Google Analytics. There is no way Google will know that your web site is popular if certain % of the traffic comes from direct hits, neither will Google know if your site is referred by the directories.
• Analyze your traffic and tailor-made your content towards maximizing their stay.

Bounce Rate (BR) – is the percentage of single-page visits or visits in which the visitor left your site from the landing page. It is used to measure impressions. Higher bounce rates usually mean the pages aren’t relevant to your visitors or it can also mean you’ve got poor quality content.

Here is a short summary of the above specially created for you:

Steps to Maximize Your Bookmarking Efforts

1. Ensure that the page you want to promote has good and quality content.
2. You will want to keep the bounce rate of this page low. Besides writing some quality content, you can insert some videos (Youtube), audios or pictures that will captivate your reader’s attention.
3. Submit a brief writeup of your page into article directories such as Ezine, Squidoo Lens, Hubpages.
4. Link your article back to the page you want to promote.
5. Bookmark your articles to get indirect link.

With the above, I believe you will see better results from bookmarking.

Okay, my effort to lower bounce rate for this page. Hope you enjoy this video.

One more thing. Remember this, a link is still a link. Someone somehow will click on it from somewhere. Regardless if its a do-follow, no-follow link.

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